Innocent Smoothies Essay Example for Free

Innocent Smoothies Essay What is branding? Branding is the process involved in creating a distinctive look for a product or company to create desire and trust from the customers for the product or company. A way a company can use branding is by having a unique logo or motto because it’s a way for the public to recognise the brand. The name of the company is another method of branding, because if your company has a name that stands out from others it will catch people’s attention, and people will be familiar with what you’re talking about and who they are purchasing from. There are 3 different types of branding: Product branding, service branding and corporate branding. Product branding is a specific product for example Nike Air by Nike. It’s a unique part of branding because it’s a small part of the main brand. Service Branding is a specific service by a brand for example iTunes by Apple as that is just a music downloading service, while Apple is a multi product company. Corporate branding is a larger part of branding because it’s a brand that applies to a variety of products within one company, for example Malteasers are a part of the Mars Inc. corporate brand. Branding in Action: Innocent Smoothies and Children In Need This company was founded in 1998. They started with smoothies and from there expanded into food, juice and children’s smoothies. They concentrated on a health focus of their products contained 2 of your 5 a day. Innocent have about 78% market share. Innocent smoothies use an angel with a halo with no mouth as their logo; they use this as their logo to persuade customers that their products are ‘innocent’ like angels and that they are good for you and your body. This logo is a significant part of the Innocent brand because they use a distinguishable logo; no other well known brand uses a smiley without a mouth and a halo. Innocent is also uniquely recognisable because its marketing is that it’s healthy and good for you, this health aspect is a major part of Innocent’s branding. Innocent add value to their products by saying how healthy they are and how good they are for you. They only use recyclable packaging when they first formed their recycling eff orts stood at  70% they are now at 100% which is a huge achievement. The company use lots of different combinations of flavours, some you would not think of putting together. All their products are natural, no added flavours. They do their best to promote their brands by making a big thing out of being good for your body. Parents are more likely to buy as there are no additives. They boost their image as more people buy the products as lots of people are health conscious now. They also do various promotions like a woolly hat campaign to raise money for charity. They changed the name of their product to make it more successful, their previous name was Naked. That would have needed a completely different promotion as they want to be associated with good. These businesses need to promote themselves for people to see them and to recognise them for doing something differentiating them from competitors. Innocent smoothies promote themselves by doing unique things that other brands don’t, for example they notified customers how much the bottle had been recycled and they eventually had a 100% recycled bottle Children in Need are a charity in the UK that was founded in 1980. As a charity they have raised over  £600 million and they help to change the lives of disabled, vulnerable and young people of the UK. Children in Need raise money doing baking activities, fancy dress events and they encourage the public to do sponsored challenges and they have a big Children in Need television show. The Children in Need brand is best known for Pudsey the bear and its big telethon around November. Pudsey is highly recognisable in the brand because he has a unique eye patch that makes him stand out from any other mascot bear. Pudsey is also another way for Children in Need to attract children because he is a character as well as a mascot. The Children in Need brand is well known for its telethon in BBC, people recognise the telethon because it’s on a Friday night on a channel that is advert free so people are more likely to tune in. The telethon is well known for its challenges and celebrity e ndorsement and they also will have a combination of two well know shows for example Eastenders and ITV’s Coronation Street called ‘East Street’. Children in Need add value to their product by having unique merchandise; the products are unique because of Pudsey as he himself is a unique mascot. They add value to the customer because they emphasise the fact that all the money they make will go to a good cause which makes  people sympathetic, and even people who are not concerned about the children will donate because the products they provide are ‘fashionable’. Children in Need’s brand personality is that they help children and therefore that they’re caring and considerate. They are a fun charity and do a lot of fundraising events and activities, which is attractive to children and parents. Their ethical image is a large benefit to their company because people will recognise that what they do will help unfortunate children, and that will increase their customer preference for donating to their charity. This will enable them to raise more money therefore they will be able to do more fundraising and provide more entertainment. Them being seen as a fun charity will help them because the public can be encouraged to get involved in their work as it is enjoyable as well as helping at the same time. If the branding for Children in Need was not successful, and did not make them appear to be caring and considerate, then people wouldn’t donate and they would boycott from donating and participating from their fundraising . If they weren’t a fun charity then people wouldn’t be as interested in donating to their charity and they wouldn’t be as well known as they are now. They need to promote themselves so they can raise awareness of their various charities, for example in Southend they help the following charities: Southend Association of Voluntary Services, Southend Mencap and Southend Mind. Children in Need differentiate themselves by the way they promote their company, for example they have popular celebrity endorsement in their adverts. They need to differentiate themselves from other charities so that they can stand out so they can get more donations. The Children in Need charity promote their service by having famous and popular comedians in their shows and they have well known children entertainers. Another way they use promotion is by the way they have the show on BBC One where there are no TV adverts, so no adverts for competitor charities. They also promote themselves by having well known supermarkets selling their product and supporting them, for example Asda. They also use paper promotion, for example leaflets and flyers and billboards. T he most popular way they are recognised is by advertising using their mascot Pudsey. Innocent is environmentally friendly , recycle , sustainable ingredient sources, super market promo , festival , tv , humor Children in need :  helping , money 4 good , super market promotion , tv , humor Marketing mix a key tool in marketing. The marketing mix is usually vital when deciding a products marketing and include the following P’s : Pricing , Promotion, Place and Product. I will be talking about the Innocent Fruit Tubes and how the marketing mix is used in branding. Fruit tubes are a yoghurt mad by Innocent and they are made from 100% fruit and they have 2 different combination flavours: Strawberry mixed with raspberry and mango and pineapple. The company are proud to say that this product has no artificial sweeteners or any added sugar and lumpy bits. This product has and overall rating of 4.5/5 and a majority of 5/5 ratings. The packaging is designed for kids, you can tell this by the way it is very colourful and the fruit logos on each tube has a character name and an interesting fact. The size of the packaging is small and easy for customer and children to manage. The Innocent Fruit Tubes are roughly priced at around  £1.99 for a average packet of 6 tubes. The yoghurts are priced at roughly  £0.33 per yoghurt which is a reasonable cost and affordable for many people Innocent promote their fruit tubes by having promotional offers such as 12 tubes for just  £3.00 and they use TV, magazine, billboards and posters to promote their Fruit Tubes. They will have a sales team who will go and pitch their product to popular supermarkets and confectionary retailers. The most well known promotional campaign they used was The Big Knit which was when they appealed for members of the public to knit mini woolly hats for their innocent products to help raise money for the elderly and to keep people warm during the winter. Innocents Fruit tubes are on sale in multiple different places for example super market stores or online super markets and shops, cafe’s and sandwich bars. The product is distributed all over the UK as well as many places in Europe such as: Belgium, Denmark, Germany. France and many other countries in Europe and in the Maldi ves .

Writing and Architecture :: Comparison Compare Contrast Essays

Writing and Architecture A story is not a story until it is told. The way that this is done gives it depth, meaning, and tone. A house is not a house until it is built. The way that this is done gives it character, purpose, and life. Writing and architecture are very similar in that the idea of the piece is expressed through the choices that are made. It is up to the author or designer to determine how the idea will be interpreted and what method will be used to communicate the idea. Choosing the means that will express the idea is a critical decision that will affect the outcome in dramatic ways. When designing a house, an architect will establish an architectural idea that will be an underlying factor in the design. After choosing an idea, a means of articulating the idea is determined that will suit the client and relate to the context of its surroundings, whether it be sympathetic or contrastive. The basic form or shape of the house begins to give it meaning and locates the frame of reference. An important factor in building a house is whether the house is built to replicate past periods, such as Victorian, or has a modern design. The actual design of the house, where the walls, doors, and windows will be placed, brings out the architectural idea. In a book dealing with the architecture of houses the author has this to say: "Windows do more than let in light and air. The way they are placed in a wall affects our understanding of the whole house" (Moore, Allen, Lyndon qtd. in Allen 203). The materials bring another level of understanding to the design. The difference between cedar shingles and modular steel panels is significant when determining the tone of the house. I shall always remember how as a child I played on the wooden floor. The wide boards were warm and friendly, and in their texture I discovered a rich and enchanting world of veins and knots. I also remember the comfort and security experienced when falling asleep next to the round logs of an old timber wall; a wall which was not just a plain surface but had a plastic presence like everything alive. Thus sight, touch, and even smell were satisfied, which is as it should be when a child meets the world. (Norberg-Shultz qtd.

A Rose for Emily. Analysis

Jack Wu English 1B – Professor Meehan 03/05/13 â€Å"Rose for Emily† Analysis In â€Å"A Rose for Emily†; William Faulkner details the loneliness and selfishness of peculiar woman, Miss Emily. Miss Emily is unable to grip the idea of death and suffers great deals of denial. After the death of her father, the townspeople expected her to be in a state of grief but alas she is not. Instead she proceeds to say that her father is very well with her, alive. William Faulkner’s idea of grieving is clear in this story because he shows his audience that it is better to accept death than to ignore it through the accounts of Miss Emily’s journey.William Faulkner’s story takes place in the South, during a time period of racial discrimination and major political change. By using reader response criticism, a reader can analyze â€Å"A Rose for Emily† through the aspects of the secret held within the story, race found through anthropology, and gender found through anthropology. To begin with, one can analyze â€Å"A Rose for Emily† by examining the underlying hidden message found within the story. The hidden message that William Faulkner tried to convey in his story was the themes of death and change.Death looms through the story from the beginning right on through to the end as the narrator begins describing the beginning of Miss Emily’s funeral. Miss Emily herself chooses not to accept the fate of death when her extremely controlling father passes away. Miss. Emily later killed Homer to ensure that he would never leave her. This is Miss Emily’s most severe attempt to preserve her life and the time period in which she lived. Miss. Emily believes that having nothing is less painful than grief over something lost. To further examine â€Å"A Rose for Emily† is by analyzing gender, Mr.Faulkner explains the roles of women in the South and how they were seen through the eyes of men. One can clearly see tha t through the opening sentence of the story, the narrator is stating that women gossip while men are caring and serious. This is only one of many passages that show that Mr. Faulkner is attempting to make men the stronger gender. â€Å"Only a man of Colonel Satoris’s generation could have invented it and only a women could have believed it† Faulkner. Colonel Satoris is described as being an ingenious man but in this sentence, Miss Emily’s name isn’t even mentioned when the two are compared.The statement made in this story is that men are the better gender. There are many aspects that were incorporated into â€Å"A Rose for Emily†. William Faulkner was able to create a story involving many ideas about society and how it functioned in a specific time period in the South. To further examine â€Å"A Rose for Emily†, one can use the reader response criticism and analyze the aspects of the hidden message found within the story, gender and race fou nd through anthropology. â€Å"A Rose for Emily† is an important element in literature due to examination of the effects of change created in the olden South.

The Worth of Men - 1656 Words

Dr. Martin Luther King Jr. once said, â€Å"The ultimate measure of a man is not where he stands in moments of comfort and convenience, but where he stands at times of challenge and controversy†. In other words, a man is only worth what he fights for during hardship. It is not what man does during times of calm, but what he does during the times that actually matter, or the hardships, that determines his worth. This statement is true as it accurately depicts not only many works of literature, but also real life. Both the play, The Crucible by Arthur Miller and the memoir, Night by Eliezer Wiesel, support the idea that man is only worth his actions in times of crisis or controversy. The Crucible proves the statement as true through the conflicts of John Proctor and Night proves King’s statement as true through the actions of Eliezer Wiesel. The play, The Crucible, shows that the worth of man is only determined by what we choose to do in times of persecution. This is shown through characterization. Characterization is how the author chooses to unravel the character’s personality as the story progresses. The Crucible is a play narrating the Salem Witch Trials in 1692. The story mainly focuses on the evolution of John Proctor, a humble farmer in Salem, Massachusetts during the Witch Trials. In the beginning of the play, Proctor is characterized as a hypocrite hating, yet pragmatic realist. This is ironic because he himself is a hypocrite regarding his â€Å"affair† with Abigail, hisShow MoreRelatedAnalysis Of Judith Lorber s A World Without Gender 1503 Words   |  7 PagesInappropriately† addresses violence and gender, and how gender is influenced through the way it is perceived in society. The construction of gender comes in polar extremes, with masculine dominant men and feminine subordinate women . Gendered violence is used to control women as a class. 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